Feature of Isabelle & Scott – Mastering Go to Market
What you’ll get:
WHEN YOU INVEST IN A PROPER GO-TO-MARKET STRATEGY, YOU AVOID:
- Jumping into execution mode before understanding the big picture
- Thinking that because you built it, customers will come
- Wasting valuable resources on doing the wrong things
- Switching your strategy too often and expecting your team to catch up
IN THIS 8-WEEK VIRTUAL PROGRAM, WITH WEEKLY LIVE CALLS, WE’LL GIVE YOU A STEP-BY-STEP PLAN TO:
- Clarify and prioritize your target markets
- Define your ideal customer (and the problems you solve for them!)
- Build your account and prospect lists
- Develop a marketing and sales plan that will land new customers
- And most importantly, we’ll build a go-to-market strategy together that will help you win in the market.
HERE’S WHAT YOU’LL WALK AWAY FROM THE 8-WEEK COURSE WITH
- Market Clarity: Identified and prioritized your markets and the market opportunities
- Value Proposition: Clearly articulated your unique value proposition and the problems you solve
- Competitive Analysis: Conducted a competitive analysis to determine unique positioning and messaging
- Customer Insights: Defined your ideal buyer (B2B) or ideal customer (also called your ideal avatar)
- List of Targets: Identified your target accounts (ideal customers) and built a targeted list for outbound
- Clear Messaging: Started creating content that is aligned to the needs you meet and problems you solve
- Marketing Strategy: Started thinking about marketing and which channels are best for B2B vs B2C
- Sales Strategy: Reframed how you think about sales and scaling sales, if you’re selling to other businesses
COURSE CURRICULUM
- Module 1: The Fundamentals of Go to Market
- Module 2: Defining your Unique Value Proposition
- Module 3: Defining your Target Markets (B2B Focus)
- Module 4: Channel and Marketing Strategies (B2B Focus)
- Module 5: Customer Personas and Marketing Strategies (B2C Focus)
- Module 6: Developing your Marketing Plan (B2C Focus)
- Module 7: Sales Execution