Growth School – SEO At Scale Course

SEO At Scale Course Introduction

Growth School – SEO At Scale Course
In today’s increasingly digital landscape, Search Engine Optimisation (SEO) has become an essential component of every business’s online marketing strategy. Did you realise that search engines generate more traffic than other channels by over 1,000%? However, with continual changes in SEO algorithms and rules, maintaining your search engine ranking is a major task. Do you struggle to use proper search engine techniques? In an increasingly competitive job market, are you attempting to improve your skills and get a competitive advantage? SEO At Scale Course is the answer you’re looking for!

What is “SEO At Scale Course” ?

The SEO At Scale Course is an 8-week training program that provides students with the information and resources they need to use successful SEO tactics. It boosts their job market competitiveness. Kaushal Thakkar, the former head of SEO, will lead the way, with a focus on artificial intelligence (Generative AI) process optimisation for SEO.

What is Growth School ?

Growth School is an online education platform that offers courses in data and analytics, product development, digital marketing, and many other skills related to career advancement. With an emphasis on rapidly growing industries, Growth School seeks to equip its students with the skills necessary to advance in their careers in the contemporary corporate world.

What included in “Growth School – SEO At Scale Course”?

Course structure

• Week 1
• SEO Fundamentals & Algorithms
• SEO Fundamentals
• SEO Myth Busting
• How Algorithms Work
• Understanding How Google’s Algorithms Work
• Decoding Recent Google Updates
• How to Stay One Step Ahead of the AlgorithmAnalyzing Rank Drops
• Week 2
• Mastering Content for SEO
• B2C Content Strategy
• Topic Clusters
• The EEAT Concept (Experience, Expertise, Authority, and Trustworthiness)
• The YMYL Concept (Your Money or Your Life)
• Image Optimization
• Video Optimization
• How to Use Featured Snippets
• Understanding Web Stories
• Mastering Google Discover
• Week 3
• Mastering Technical SEO
• Javascript SEO
• Crawl Budget Optimization
• Optimization for Mobile
• Webspeed optimization
• Robots.txt optimization
• Pagination best practices
• XML Sitemaps optimization
• Week 4
• Mastering Technical SEO – Part 2
• Faceted Navigation
• Optimizing for Mobile devices
• Mastering Sitemaps
• How to Optimize Website with AMP
• Optimizing JavaScript Websites
• Week 5
• Improving Your Link Profile
• Linking Basics
• Internal Linking
• Performing Backlink Analysis
• Link Building Techniques
• Manual Actions
• Week 6
• Ecommerce and Local SEO
• Comprehensive SEO for Ecommerce Stores
• How to Migrate a Site
• Mastering Local SEO
• How to Rank a Site in a Specific Location (Hyperlocal)
• Week 7
• International SEO
• Ranking a Website in a Specific Country
• Understanding How SEO Works in International Markets
• SEO Goals and Forecasts
• Google Penalties
• Week 8
• Executing Everything
• Work on a Real-life SEO Project
• Solve problems like a pro
• Brainstorm with your cohort members
• Become the top 1% SEO Marketer
• Future of SEO
• Week 9
• How to use Generative Ai & ChatGPT for SEO
• The Implication of AI on SEO
• Exploring PEO (Prompt Engineering Optimisation)
  

  What do you get in the SEO At Scale Course?

• 20+ Live Sessions
• 70 hours of recorded content
• 10 Projects
• Community
• Offline events
• Certification
• Added modules
• Enhance marketing activities with AI
• Personalization and Automation
• AI reminders for marketers
• Advanced conversion tracking
• Access tools
• Visit GS PRO
  

  Meet your instructor

  The founder and CEO of Infidigit, a well-known digital marketing firm that provides SEO, ASO, and CRO services, is Kaushal Thakkar. With more than 20 years of experience at Myntra, he is an SEO leader who has carried out numerous successful initiatives and contributed to the brand’s continued growth.

  Additionally, Kaushal is a well-known voice in the field, having written for magazines like YourStory and Entrepreneur. The upcoming generation of marketers has been motivated by his passion for innovative brand creation. Kaushal Thakkar and Infidigit are ideal partners if you want to optimise your brand.

  

  How does it work?

• 1. Application Procedure:
  You start by submitting an application for the SEO Mentorship Program.
• 2. Evaluation of the Application:
  Experts will analyse each application, and only those applicants who align with the program’s values and objectives will be admitted.
• 3. Select:
  Email notifications will be sent to the chosen candidates.
• 4. Ceremony of Commencement and Enrolment:
  Greetings and welcome to a 6-week adventure to discover and accomplish your SEO objectives.
• 5. Establishing Relationships:
  Colleagues will be available for you to meet and engage with.
• 6. Working Together to Develop:
  To help us all grow, share your expertise, insights, and experience with a group of colleagues.

  Who should take this course?

  Digital marketers who want to improve their online marketing strategies, business owners who want to maximise their online presence, and novices who want to strengthen their SEO foundations can all benefit from the SEO At Scale Course. Both marketing students and professionals who are currently employed in the sector but wish to refresh their knowledge will benefit from this course. This class is open to anyone who wants to learn more about SEO and develop their skills.

  FAQs

• 1. Are there any requirements for the “SEO At Scale Course”?
  There aren’t any formal requirements. Simply maintain your desire to learn new things.
• 2. When are the live guest sessions and group calls scheduled?
  Live group calls typically happen on the weekends or after work on weekdays. The inaugural call will be used to disclose the precise timetable.
• 3. What happens if I am unable to attend a live session?
  The program is made to accommodate your schedule, and you may watch recordings of sessions and take part in discussions in community forums.
• 4. How accessible is Kaushal?
  Even while he can’t guarantee he will reply to every post, Kaushal will actively participate in the live sessions by posing queries and leaving comments.
• 5. How much time should I dedicate to the “SEO At Scale Course” each week?
  You should commit at least five to six hours a week for the six weeks. A live session lasts roughly an hour.
• 6. What is included in the “SEO At Scale Course”?
  You will have access to pre-course materials, recordings of live group sessions, guest lectures, and a unique online forum for the rest of your life. You can continue to use the community and resources after the program ends.

  Conclusion

  Giving you strong search engine optimisation techniques that are effective for expert online marketing is the foundation of the SEO At Scale Course. SEO guarantees that you not only study academic material but also successfully implement it in practice under the direction of Kaushal Thakkar and his team of professionals.

  After finishing the course, you will have practical information that can assist you increase your company’s online visibility, which will help you reach your traffic and revenue growth objectives. Take advantage of this chance to become a great marketer in the digital age. Choose your course and sign up now to better your career!

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