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Erin Balsa – The Research Report Playbook
$9.99
Erin Balsa – The Research Report Playbook
Over the past three years, I’ve helped B2B SaaS clients drive MILLIONS of dollars in revenue by creating the kind of research reports people actually want to read and share. Like the 2020 Remote Work Report, which has driven $680k in revenue (so far). Now I’m packing EVERYTHING I know about research report creation and distribution into a course that includes my plug-and-play TEMPLATE.
Features of Erin Balsa – The Research Report Playbook
What You Get:
- Lesson 1: Course Intro
- Welcome + objectives
- Lesson 2: Planning + Project Management
- Organizing all the moving pieces + setting clear expectations
- Lesson 3: Data Collection + Analysis
- Securing an audience, writing questions + analyzing raw data
- Lesson 4: Report Writing + Design
- Turning an outline into a polished report
- Lesson 5: WebDev + Tracking
- Setting up campaign tracking + QA
- Lesson 6: Organic Promotion + PR
- Generating attention + leads
- Lesson 7: Paid Promotion
- Planning ads + writing ad copy
- Lesson 8: Sales Enablement
- Helping sales have more productive conversations
- Lesson 9: Post-launch
- Analyzing results + making process improvements
- Lesson 10: Monetization
- How to sell research reports to clients
- Lesson 11: My Writing Process Deep Dive (Bonus)
- How I do data storytelling, step-by-step
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