Features of Erin Balsa – The Research Report Playbook
What You Get:
- Lesson 1: Course Intro
- Welcome + objectives
- Lesson 2: Planning + Project Management
- Organizing all the moving pieces + setting clear expectations
- Lesson 3: Data Collection + Analysis
- Securing an audience, writing questions + analyzing raw data
- Lesson 4: Report Writing + Design
- Turning an outline into a polished report
- Lesson 5: WebDev + Tracking
- Setting up campaign tracking + QA
- Lesson 6: Organic Promotion + PR
- Generating attention + leads
- Lesson 7: Paid Promotion
- Planning ads + writing ad copy
- Lesson 8: Sales Enablement
- Helping sales have more productive conversations
- Lesson 9: Post-launch
- Analyzing results + making process improvements
- Lesson 10: Monetization
- How to sell research reports to clients
- Lesson 11: My Writing Process Deep Dive (Bonus)
- How I do data storytelling, step-by-step