Boyuan Zhao – Ecommerce Email Marketing School

Features of Boyuan Zhao – Ecommerce Email Marketing School

What You Get:

Welcome To The Ecommerce Email Marketing School

• Meet the instructor
• Support guide & program maximisation
• False beliefs around emails
• Metrics meaning & email roadmap
• Klaviyo setup
• Advanced Klaviyo metric setup

Acquisition Flows

• Welcome flow
• Abandon checkout flow
• Abandon cart flow
• Abandon product flow
• Abandon site flow

Retention Flows

• Customer thank you flow
• Customer win back flow
• Customer upsell flow
• Sunset unengaged flow

Campaign Mastery

• Plain text or design emails
• Sales campaign best practices with examples
• Announcement campaign best practices with examples
• Holiday campaign best practices with examples
• Content campaign best practices with examples
• Campaign calendar excellency
• Doubling down effectively – strategy for sales
• Two & Four day double down strategy

How To Run A Tight Email System

• How to design a high converting email
• How to communicate email designs to graphics team
• Email copy masterclass

Email Capture, high converting form framework

• How to capture leads through pop ups, giveaways and collaborations!
• High converting pop up form

Email Optimisation, 8 figure decision framework

• Decision making framework for optimisation
• How to conduct split tests: Flows
• How to conduct split tests: Campaigns
• How to conduct split tests: Forms
• How to conduct split tests: Segments

Thank you for joining me! + Additional Resources

• Swipe File Of Email Designs
• Black Friday Strategy
• Deliverability 101

Live Strategy Sessions

• Live Strategy Call 05.10.2021
• Live Strategy Call 13.10.2021
• Live Strategy Call 19.10.2021
• Live Strategy Call 26.10.2021
• Live Strategy Call 16.11.2021
• Live Strategy Call 02.11.2021
• Live Strategy Call 07.12.2021
• Live Strategy Call 30.11.2021
• Live Strategy Call 16.11.2021
• Live Strategy Call 11.01.22