Features of Tom Hirst – Personal Website Playbook
- Why having a personal website opens you up to
- opportunities from all angles
- How to choose the best tools to assemble your personal website
- How to structure your pages to increase conversions
- The style and layout strategies that get your content seen
- Which pages to include and what to show on them
- How to gain trust through your personal website that gets you work
- How to position your personal website to gain an audience
- that will buy from you
- Why messaging raises personal brand awareness and how to
- create yours for your website
- How to write convincingly to encourage people to get in touch with you
- How to craft offers that present value effectively to get leads
- and make sales
- The tactics I use to drive relevant traffic to my personal website
- Methods to monetise your personal website from different sources simultaneously
- How to test your personal website’s performance and improve it over time