Tom Hirst – Personal Website Playbook

Features of Tom Hirst – Personal Website Playbook

• Why having a personal website opens you up to
• opportunities from all angles
• How to choose the best tools to assemble your personal website
• How to structure your pages to increase conversions
• The style and layout strategies that get your content seen
• Which pages to include and what to show on them
• How to gain trust through your personal website that gets you work
• How to position your personal website to gain an audience
• that will buy from you
• Why messaging raises personal brand awareness and how to
• create yours for your website
• How to write convincingly to encourage people to get in touch with you
• How to craft offers that present value effectively to get leads
• and make sales
• The tactics I use to drive relevant traffic to my personal website
• Methods to monetise your personal website from different sources simultaneously
• How to test your personal website’s performance and improve it over time