Liz Creates – Building A Brand Story

Feature of Liz Creates – Building A Brand Story

IN THIS CLASS YOU WILL LEARN HOW TO:

• Get to know your audience in order to create content that appeals to them.
• Identify which social media platforms work best for your brand.
• Identify your brand strengths, brand story and key brand messages.
• Create content themes to help guide your content ideas.
• Brainstorm content ideas and topics.
• Refine content ideas through a process called content mapping.
• Structure content simply by creating a content calendar.
• Use tools that will automate the content creation process.

COURSE CONTENT

• About Building a Brand Story: Consistent Content Creation Using Content Planning
• Class Project: Create a Content Map & Content Calendar
• Target Audience Profiling: Getting to Know Your Audience
• Which Social Media Platform to Use
• Brand Strengths, Brand Story & Key Messages
• Content Pillars & Content Ideas
• How to Create a Content Map
• How to Create a Content Calendar
• Bonus Lesson: Canva Pro, Later, Planoly
• Summary: Let’s Recap Building a Brand Story