Feature of Kenrick Cleveland – Persuasion 911
Here’s what you are going to learn in this course:
- The dominant emotion your clients are dealing with now is anger. They are angry at losing their jobs, losing their retirement nest-egg, and losing faith in the world. They are angry, cynical, bitter, and are waiting to bite your head off.
- You can’t short-circuit their anger nor can you ignore it.
- How to pace their anger
- How to use frames to change their perceptions
- How to have them enthusiastically buying whatever you offer.