Julian Cole – Strategy Finishing School

Features of Julian Cole – Strategy Finishing School

What You Get:

1. 15-YEARS OF STRATEGY TRAINING SHARED WITH YOU RIGHT NOW
2. Progress to a leadership role in strategy with the Strategy Finishing School.
3. The BIG-T Strategist model gives you a;:
4. • Strong foundation in the strategy craft with 9 modules
5. • BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership
6. The School includes lifetime access to;
7. • 80+ video lessons
8. Master the skills of strategy needed at the 3 levels of your career
9. The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).
10. Chapter 1 – Strategy Fundamentals (Strategist)
11. Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)
12. Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)
13. Save your time with templates you can copy/paste
14. You will have access to the Strategy Finishing School Library, which is a Google folder containing presentations and templates that have saved Julian and other strategists hours of presentation creation time.
15. You can copy and paste templates including strategy set up decks, content strategy, scoping strategy, comms planning, strategy department vision, to over 100+ frameworks that are designed for you to swipe and save.
16. Course Modules & Lessons
17. Strategy Fundamentals
18. What is strategy?
19. Writing a strategy
20. Different types of strategy
21. Managing Downtime
22. Short Sharp Strategy
23. Who’s Who In Agencies
24. Strategy In Under An Hour
25. Helpful Strategy Resources
26. Research
27. Kick Off Questions
28. Strategy Scrapbook
29. Art of Interviewing Clients
30. Evaluating Data Sources
31. Validating Problems/Insights
32. Insights
33. What are insights?
34. Insights vs. observations
35. Flipping Insights
36. Polishing Insights
37. Adding Tension
38. Creative Briefing
39. How to write a creative brief
40. Sacred Six Brief Template
41. GET-TO-BY Brief
42. Tactical Briefs
43. Single Minded Proposition
44. Biggest Mistakes With Creative Briefing
45. Giving Creative Feedback
46. Tips for Briefing Remotely
47. Brand Strategy
48. What is Brand Strategy?
49. Brand Frameworks
50. Brand Benefit Ladders
51. Brand Architecture
52. Brand Archetypes
53. Comms Planning
54. What is Comms Planning?
55. Consumer Journey Tools
56. Consumer Journey Mapping
57. Comms Framework
58. Comms Planning Questions
59. Tactical Briefing
60. Articulating An Idea
61. Idea Formula
62. Building Out An Execution
63. Campaign Ecosystem
64. Content Strategy (Annual)
65. Framework Factory
66. Innovation Checklist
67. Blueprints
68. Advertising Effectiveness
69. How Advertising Works
70. Cogs of Marketing Effectiveness
71. Mental And Physical Availability
72. Distinctive Assets
73. Category Entry Points
74. ESOV
75. Different Types of Measurement
76. Creating a KPI Framework
77. Business Strategy
78. SWOT Analysis
79. Reading a Financial Report
80. Proactive Strategy
81. Growth Matrix
82. Business Strategy Models (Coming Soon)
83. Professional Development
84. Transitioning Into Strategy
85. Strategy Confidence
86. How To Get A Raise
87. Creating Your Pitch
88. Strategy Portfolio Website
89. Diplomacy
90. Politics 101
91. How To Work With Creatives
92. How To Work With Media Agencies
93. Giving Creative Feedback
94. Designing Decks
95. Writing Presentations
96. Management
97. Managing Planners
98. Strategist Interview Questions
99. Setting Up A Strategy Department
100. Setting Up A Strategy Department Vision
101. Scoping Strategy
102. Being Strategy About Resourcing
103. Selling Strategy
104. Scoping Strategy
105. Being Strategic About Strategy
106. Proactive Strategy
107. RICK Sales Model
108. How Agencies Make Money
109. Strategy Sales Models