Gemma Bonham-Carter – The Passive Project

The Passive Project Introduction

Gemma Bonham-Carter – The Passive Project

You need a methodical sales funnel if you want to build a successful internet business that generates a steady revenue, even semi-passive. Gemma Bonham-Carter gives students sophisticated techniques to move from unpredictable course introductions to a more reliable and sustainable business model. Instead of merely letting sales happen at random every month, she demonstrates to them a more sophisticated strategy. It teaches you how to generate extra semi-passive income using tactics that go beyond straightforward direct launches.

What is “The Passive Project ”?

The Passive Project is an advanced course designed for entrepreneurs who have already established courses and want to scale and flourish. That is, the program will show you how to set up an automated sales and marketing system so that you can receive courses for a long time as we progress effectively through the courses she creates and shares.

Who is “Gemma Bonham-Carter”?

Gemma Bonham-Carter is a world authority on developing online courses and assisting business owners in their endeavours. She launched a course on blogging in 2017 and turned it into a multimillion-dollar enterprise. Gemma is well-known for her podcast appearances and articles on Inc. and Entrepreneur, and she has worked with over 10,000 students. Today, Gemma uses her unique approach to assist businesses in developing and launching their digital courses. She imparts her expertise so that anyone wishing to create online courses can do it successfully by using the courses she creates and makes available.

What included in “Gemma Bonham-Carter – The Passive Project ”

Course Modules

• This program is designed for established course creators seeking consistent student enrollments, an automated sales system, and sustainable revenue growth to six figures and beyond.
• Monthly CEO Coaching Calls with Gemma, featuring in-depth workshops on trending topics and dedicated Q&A sessions.
• Monthly Q&A Coaching Calls with Paid Ads Specialist Melissa Litchfield—get expert insights and conversion-focused strategies for your business.
• Quarterly Launch Clinics with Launch Expert Chelsea Wallace, where you can strategize upcoming launches or review past ones.
• Weekly Feedback and Support via our exclusive Students-only Facebook Group.
• Guest Expert Series – Every quarter, we invite top professionals from various digital marketing fields to share valuable insights.

COURSE 1:

• Evergreen Experience
• Develop an automated, evergreen sales system that nurtures leads naturally—no aggressive sales tactics required. This 21-day funnel serves as your primary lead generator, selling your course around the clock. Learn how to track key performance metrics and optimize the funnel over time as your business scales. No matter how large your business grows, receiving sales notifications while you’re on vacation never gets old!

COURSE 2:

• Forever Funnel
• After the initial 21-day evergreen funnel (built in Course #1), you’ll want to continue making sales long-term. This course introduces an innovative email marketing strategy that few experts discuss, allowing you to create a 6, 9, or 12-month automated email sequence. These long-term funnels provide multiple conversion pathways, plus advanced techniques for selling upsells, downsells, and hidden offers without any hands-on effort.

COURSE 3:

• Launch University
• While evergreen funnels are powerful, combining them with live launches can significantly boost revenue. Occasional live promotions build excitement, increase visibility, and generate substantial sales spikes. In Launch University, you’ll receive a complete launch playbook and ready-to-use campaign templates, enabling you to execute seamless launches without disrupting your evergreen system.

BONUS:

• Audience Accelerator
• Once your evergreen system and launch strategy are in place, it’s time to scale your audience. The Audience Accelerator provides quarterly “Lead Gen Sprints,” offering a mix of organic and paid marketing strategies to grow your reach effectively.

HOW IT WORKS?

NO. 01

• The Curriculum
• The Passive Project includes a structured curriculum with video lessons, templates, and essential tools to help you build an evergreen ecosystem, execute launches, expand your audience, and optimize your business operations.

NO. 02

• The Calls
• Each month, you’ll join a live group session with Gemma, where she shares behind-the-scenes insights, new strategies, and answers student questions. Additionally, you’ll gain access to live coaching calls with our expert team for extra feedback and guidance.

NO. 03

• The Community
• The Passive Project goes beyond just a course—it’s a thriving community of like-minded entrepreneurs. “Your network is your net worth,” and by joining, you’ll expand your professional connections. We encourage collaboration through joint ventures, shared visibility opportunities, and ongoing support. This isn’t just a group of peers—it’s your future business partners, your strategic allies, and your gateway to new opportunities.

Grow your online course business with The Passive Project

FAQs

Which evergreen funnel kind do you instruct?
Most individuals believe that phoney urgency and a thousand countdown timers are necessary for evergreen funnels. At The Passive Project, we don’t do that. We suggest webinars and email-based funnels for our 21-day core evergreen funnel. With this strategy, we have hundreds of success stories from previous customers. However, we demonstrate how to replace the webinar with a private podcast or video series.

The content itself and how to create a sales experience that successfully combines internal drive, external urgency, and a customised experience for your audience are the most crucial aspects of a funnel, not the way the content is presented. After your primary evergreen funnel is constructed, we add a second funnel called the “Forever Funnel.”

What distinguishes an everlasting funnel from an evergreen funnel?
We combine three tactics to teach how to establish an online course business: A eternal funnel, a primary evergreen funnel, and live launches are the first three options. Because it works, we refer to it as the Triple Threat.

The primary evergreen funnel, which lasts for about 21 days, is the main funnel into which you route leads right away. After that, you can create the Forever funnel, which can last for three to twelve months. Your leads will have access to fresh and unique “pathways to purchase” through this longer-term funnel. By combining the two, you can offer your subscribers several options and methods to sign up at a convenient moment.

Does this require that I run advertisements?
Not always! It is always advised that you begin by creating your funnel and testing it with warm, natural traffic. This includes visibility opportunities, social media, and any other strategies you use to expand your audience. We advise running advertisements for your funnel after you know it converts so you can increase your growth rate.

We have a course on running successful advertisements inside The Passive Project. On a live Q&A call, ourst Melissa Litchfield, owner of Litchfield Media, can respond to your monthly enquiries.

Conclusion

Gemma Carter-Bonham – The Passive Project is a complete solution for seasoned course developers looking to grow their business. It gives you the assurance you need to expand your company and keep up consistent growth in a cutthroat industry. Participating in The Passive Project is an investment in your long-term prosperity.
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