Digital Marketer – Digital Marketing Mastery 2022

Features of Digital Marketer – Digital Marketing Mastery 2022

MODULE 1

• Core Concepts of Digital Marketing
• Learn the role of digital marketing and how to leverage it in today’s business world.

MODULE 2

• Knowing Your Customer
• Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.

MODULE 3

• Customer Value Journey
• Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.

MODULE 4

• Content Marketing
• Learn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.

MODULE 5

• Social Media
• Gain a basic, clear understanding of how to use social media to build real relationships with your audience.

MODULE 6

• Digital Advertising
• Dive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.

MODULE 7

• Search Marketing
• Use SEO strategies to generate better rankings on search engines, and free organic traffic to your site.

MODULE 8

• Email Marketing
• Learn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.

MODULE 9

• Community Management
• Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.

MODULE 10

• Data & Optimization
• Discover the data and optimization tactics to find which marketing techniques work best for your business and customers.