Bretty Curry (Smart Marketer) – Google Performance Max Blueprint

Features of Bretty Curry (Smart Marketer) – Google Performance Max Blueprint

What You Get:

1. MODULE 1
2. Getting Started With Performance Max
3. MODULE DETAILS
4. ⊕ What is Performance Max?
5. ⊕ How P-Max Differs from Other Google Campaign Types
6. ⊕ How P-Max Fits into Your Marketing Stack
7. ⊕ Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign
8. MODULE 2
9. Using Performance Max To Maximize Shopping
10. MODULE DETAILS
11. ⊕ Campaign Strategy: Goals & Setup
12. ⊕ Audience Signals Bidding strategy
13. ⊕ Listing Groups & Product Feed
14. ⊕ Case Study: Maximizing P-Max Conversions for oVertone
15. ⊕ Assembling Creative Assets for Successful Ads
16. Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
17. ⊕ Case Study: Auto brand 2x’s Revenue and gets 295% ROI
18. MODULE 3
19. Performance Max For Top-Of-Funnel Growth
20. MODULE DETAILS
21. ⊕ Going Beyond Shopping for Scale
22. ⊕ Listing Groups & Shopping Ads
23. ⊕ Display Network for Scale / New Traffic & Customer Acquisition
24. ⊕ YouTube Ads – Video Strategy, Assets & Hooks
25. ⊕ Campaign Buildout #2
26. Reporting Insights & Optimization
27. ⊕ Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
28. ⊕ Action Items for Executing Your Blueprint