B2B Marketing Strategy Playbook

Feature of B2B Marketing Strategy Playbook

What you’ll get from the playbook :

• Stop relying on only your gut feeling or copying others when making strategic decisions, launching new marketing programs, or penetrating new markets, and making the right decisions that will help to grow a business
• Easily identify and focus on the most profitable segments, channels, and campaigns, and eliminate what is unnecessary
• Get executives and sales buy-in, then gaining the marketing, sales, and development resources to commit to a specific launch time
• Select & double down on the right channels for sustainable growth instead of trying to be everywhere and wasting time and money
• Align execs and sales on what success looks like
• Develop a marketing dashboard with leading indicators to set up the right expectations for marketing and avoid rash decisions about what works and what doesn’t
• Develop a unique value proposition and select the right positioning strategy to stand out from the competition and resonate with customers
• Develop a client-centric marketing plan to create awareness, generate & capture the demand, educate and nurture buyers to fill in the pipeline with sales-qualified opportunitiesProduce an accurate estimate of budget, team, tools to achieve revenue goals
• Ensure a solid ROI of marketing programs on a tighter budget without experimentation and guesswork

WHAT’S INCLUDED IN THE PLAYBOOK

• ROI taxes your company is paying right now
• Full-Funnel Marketing Strategy Framework
• Define a clear goal
• How to segment your market and identify the most lucrative market segments
• How to develop an Ideal Customer Profile
• How to conduct customer interviews
• Develop the buying committee
• Account segmentation
• Differentiation and positioning strategies
• How to develop and validate a unique value proposition
• Develop a marketing and sales process based on the buyer journey
• B2B marketing dashboard
• How to identify channels for marketing and prospecting
• How to define the growth areas and marketing focus
• How to launch new programs with growth sprints
• How to develop a full-funnel marketing plan