Take Some Risk – Shopping Campaign Structure and Management

What is Take Some Risk?

Take Some Risk – Shopping Campaign Structure and Management

Take Some Risk (TSR) is home to a global team of experts in strategy, PPC (pay-per-click) marketing, and revenue optimization. At its core, TSR assists the biggest e-commerce and DTC SaaS companies with unleashing maximum growth and knocking their goals out of the park. The TSR team comprises professional experts in their fields, with vast cultural experiences that they use to deliver fresh insights and creative strategies for multiple markets. They have served clients, local and international, with the likes of Walmart FTD Pela Case, etc.

In addition to tools, TSR provides resources and new offerings like TSR Academy for anyone looking to elevate their proficiency in Google paid search and shopping campaigns through courses from an expert. TSR provides courses, templates, process documentation, and tools to help you use your time efficiently and scale your work quickly. Highlights include the “Shopping Campaign Structure and Management “course on managing and sustaining your business’s shopping campaigns over the long term.

What is Shopping Campaign Structure and Management?

The “Shopping Campaign Structure and Management” course from TSR Academy (Take Some Risk) focuses on optimizing Shopping Campaigns on the Google platform.

What do you get?

The TSR (Take Some Risk) Academy’s Shopping Campaign Structure and Management course, established by industry expert Dune with nine years of experience, is meant to advance your skills in creating, managing, and optimising Google Shopping campaigns. The training provides a remarkably comprehensive and practical grasp of international search-engine marketing for clothes.

What do you get?

• • Content and Quality
    This course offers an accessible and detailed overview of shopping campaign layout and administration process. With a wealth of experience running campaigns in over 35 countries, from North America and Europe to APAC and Australia, Duane brings real hands-on knowledge. It helps students understand how to set up a campaign from scratch and manage one effectively and sustain it during unforeseen errors.
  • Campaign Structure:
    How to create & configure a shopping campaign
    Guides on Performance and tweaks where needed.
  • Management and Maintenance:
    How to deal with long-term campaigns and how you can maintain Performance.
    Duane shares tools & processes to manage a campaign that isn’t working as planned.
  • Practical Insights:
    The systems and methods to keep a winning state of mind intact in an incredibly combative, ever-changing world.
    Different types of Google features and how you can use them to stay ahead
  • Resources and Tools
    Resource Sourcing and templates for Campaign Management
    Insights on the state of brand and retail around the world.
  • TOPICS COVERED:
    Campaign Settings
    Campaign Structure
    Bid Strategies
    Negative Keywords & Search Term Report
    Shopping Feed (A/B) Testing
    Shopping Remarketing: Standard & Dynamic
    Scaling Shopping Like You Own The Space
    Channel Strategy
    Smart Shopping Campaigns
    Shopping Seasonal Products
    Shopping During Black Friday & Major Buying Holidays
    Shopping for High-End Brands or Small Budgets
    Promotions & Price Drops
    Now Available: Performance Max
    The difference between Smart Shopping Campaigns and the new Performance Max
    Transitioning your Shopping Campaign knowledge into Performance Max
    How to build your first Performance Max campaign
    Campaign Reporting, the ins and outs of understanding PMax
    Best practices and tips on ad creative, audience signals, and hidden settings
  • What is in include:
    A collection of 14 videos (approximately 1 hour and 40 minutes of content) for Shopping Campaign Structure and Management
    Now Available: A collection of 5 new videos (roughly an hour of content) covering Performance Max
    Shopping Campaign Structure and Management Slide Deck
    Now Available: Performance Max Slide Deck

Who should take this course?

Anyone in the e-commerce and direct-to-consumer marketing field, from novices to the more seasoned marketers, will find significant benefit from this training.

• • E-commerce advertisersIt is intended for those who work in e-commerce and need to become experts at creating and overseeing profitable shopping campaigns!
  • DTC advertisers, experts, and company proprietors
    They work in direct-to-consumer marketing, where attracting customers through shopping campaigns is essential.
  • Advertisers who offer advanced shopping:
    Regardless of your level of experience with shopping ads, this course offers sophisticated tactics to elevate your toolkit for managing campaigns.
  • Individuals seeking in-depth information
    People who are searching for a more reliable and comprehensive resource because they don’t think the current free communities are friendly or educational.

FAQs

• Who is Duane?
  Take Some Risk’s creator and chief strategy officer is Duane. He works as a consultant for worldwide business simultaneously. After expanding his horizons internationally, Duane served as head of digital at Telstra in Australia before relocating to London to assist European clients. He last departed Toronto in 2011. For the past five years, he has collaborated with prestigious brands including ASOS, Birdies, Pela Case, and Gift Card Mall/Pro Flowers. He currently resides in Canada and uses PPC marketing, data, and conversion rate optimisation (CRO) to support the growth of DTC and e-commerce firms. Duane quickly rose to the top of the field as an expert in international marketing and advertising campaign management because to his background abroad and compassion for people.
• What is the material’s hardness?

Individuals want to advance their careers and get better at DTC and e-commerce marketing. In order to ensure that everyone can understand, this course keeps field jargon to a minimum and makes knownages simple. Let’s say you have a soft spot for Google shopping and PMax and would like to know more about them or have them described to you in a way that appeals to your delicate complex like a baby would. This is where it’s at, im links taste.

• For whom is this product intended?
  The course is centred around DTC and e-commerce marketing. All of the students in this course have ended up in these ostensibly free groups that spiral out of control and should be friendlier. Whether you have eight years of experience creating shopping advertisements or only one year of experience, we can all learn something from each other.
• For what duration can I view my content?
  You get lifetime access to all of the content for any class or course you purchase, along with extras. All updates and bonuses for the course material will be available to you.
• Given the removal of Google Smart Shopping, do you still cover Performance Max Campaigns?
  Of course! Although there may be a full class dedicated to it, it’s now included on the Google platform under Shopping Campaigns.

Conclusion

Anyone looking to maintain or improve their shopping campaigns will find great satisfaction in the Shopping Campaign Structure and Management course. Taught by industry veteran Duane Brown and equipped with essential, practical tools, it will not only help you become a more adept campaign manager but also ensure your longevity in a cutthroat, ever-changing market.