Features of Shana Bresnahan – Cultivate Course
What You Get:
- MODULE 0: COMMUNITY REIMAGINED
- Uncover the 3 hidden foundations you have to understand before you can effectively create and cultivate a thriving community.
- You’ll discover:
- Why communities are like super-glue fusing your customers to your brand
- 3 psychological needs that create an irresistible community
- The 6 phases of member growth—and why getting people to the final phase isn’t the goal
- MODULE 1: BECOME A COMMUNITY CULTIVATOR
- Discover why a thriving community is so crucial and how to establish a strong foundation.
- I’m going to share with you my Community Cultivated™ framework. These are the 4 elements of a thriving community. This framework has taken over a decade to develop and will be the foundation of our work together throughout the rest of this training.
- You’ll also gain clarity about the role of a community cultivator – whether that’s you or someone on your team.
- Last but certainly not least, we’ll talk about how to create a culture of progress that keeps people around for years.
- MODULE 2: CREATE A SAFE SPACE
- You can’t have a thriving community without first creating a safe space. So in this module, we’re first going to dive into the foundations of safety.
- Then we’ll talk about choosing your space.
- We’ll also make sure you’re equipped to protect and amplify your culture.
- Finally, we’ll wrap up with how to optimize your space.
- MODULE 3: CRAFT YOUR ONBOARDING
- The stronger your culture becomes the more important onboarding becomes. Whether you’re creating from scratch or refining what’s there, this module will show you step-by-step how to create an onboarding experience that helps members acclimate and activate quickly.
- We’ll dive into the return on investment of onboarding so you and your team understand the value.
- Then we’ll get clear on the outcomes you want from your onboarding that will shape how you craft it.
- Finally, you’ll get a step-by-step guide to creating your community onboarding.
- MODULE 4: MASTER OUTGOING COMMUNICATION
- In this module, we’re talking about how to communicate with your community members in a way that leads to them taking action.
- I’m also going to share some tips for getting a communication plan in place that feels easy, not overwhelming.
- You’ll also know how to write better posts that get more attention and more people to take action.
- You’re going to get the step-by-step on creating an outgoing communication plan for your community members that drives member behavior.
- MODULE 5: MODERATE LIKE A BOSS
- Moderation isn’t exactly the most fun topic of discussion, but it’s incredibly important.
- And not only that, it tends to take up a lot of the community manager’s time.
- There’s also a lot of potential risk if it’s not done well.
- So let’s explore the 3 Goals of Successful & Sustainable Community Moderation.
- These goals will let you step away from your community with confidence, create and uphold healthy boundaries, set up systems that scale, and handle conflict with ease.
- Moderating a community doesn’t have to be stressful.
- It doesn’t have to consume all your energy or your time.
- Let me show you how to moderate with confidence and ease so you can protect the culture while saving your sanity.
- MODULE 6: ENGAGE WITH INTENTION
- What I’m going to teach you are strategies and frameworks that will support you in your effort to engage in a remarkable way as you help members make progress.
- You’ll learn how to spark engagement in your community that leads to meaningful conversations.
- I’ll equip you to engage intentionally in a way that leaves members feeling supported and connected.
- Finally, you’ll get a peek into the day-to-day responsibilities and tasks of a community manager that make sure everything you’ve learned moves forward in the business.