Project Pack – Branding Edition

Features

• *PHASE 1
• Discovery
• Pricing Guide
• A guide you can give to your leads or have as a download on your website which details your process and packaged pricing for a brand identity.
• Intake questionnaire
• The first questionnaire you send to your leads to make sure they’re a right fit to work with you.
• Getting started guide
• A guide to help your clients make the most out of their project. Goes through how the project will work, frequently asked questions, and their role in the project.
• Process and deliverables
• A handy chart to show your clients the entire process including what they are responsible for, and the deliverables they’ll receive.
• Customer avatar workbook
• A workbook for your clients to define their ideal customer avatar. You can go through this with them or they can complete it on their own.
• Style workbook
• A workbook to help your clients define their ideal styling. This will help ensure that you’re not wasting time on concepts they won’t like.
• Creative brief
• A final brief based on the above workbooks and questionnaires to ensure that you’re on the same page before beginning the project.
• PHASE 2
• Deliverables
• Mood boards
• A set of mood boards to show your client the different design directions you could go in.
• Logo explorations
• These are your initial logo concepts to present to your client. Includes a branding board so they can see their brand in action.
• Logo revisions
• A presentation to show the revisions that have been done to their chosen logo.
• Chosen logo
• A final presentation to show their final, chosen logo before you start creating the brand guidelines and extra collateral.
• Brand guidelines
• A brand guidelines document that you can tailor to each client. Includes brand application ideas, typography, colour, etc.
• Brand cheat sheet
• A cheat sheet for your client to easily find their brand essentials like colours and typography.
• Photography guidelines
• A booklet to help guide your clients in choosing and using photography. Includes a section on photography for e-commerce.
• *PHASE 3
• Assets
• Proposal template
• A brand identity focused proposal for you to give to your clients before starting the project.
• Master Services Agreement
• A contract that you can use outlining the terms in working with you.
• Statement of Work
• This will detail all of the project steps to ensure that the client knows exactly what they’re getting (no scope creep).
• Invoice template
• An invoice template for you to use with your clients.
• End of project questionnaire