Features of Online Advertising Academy – Google Ads Training Course Bundle
What You Get:
- Expert Research & Planning Pre-Launch Strategies
- Research and planning your PPC ads campaigns correctly is critical for success – with bad planning, your ad campaign is setup to fail – no matter what you do.
- How to find the most profitable keywords for any industry
- How to stay ahead of competitors – find and outperform their ads
- Avoid money wasting keywords/campaign types BEFORE launching
- Setup Your Account for Profit – Not Wasted Budget
- Learn how to structure your ad campaigns to get the most profit, cut out wasted spend, and setup faster – even for an industry you don’t know (without relying on templates that break/get out of date fast)
- Learn fast & simple setups for profit – not complex setups that take weeks
- Simple setups = fast & easy optimizing/scaling/management, no matter how many accounts you’re running
- Avoid Google’s suggestions (traps) and hacks from out-dated YouTube videos and cheap Udemy courses
- Advanced tracking setup for conversions, leads, calls, sales, and ROI from ads.
- Advanced Optimizing That is Simple to Learn and Implement
- Learn up-to-date optimization strategies for profit (conversions, CPA, conversion rate, ROAS) not Quality Score, CTR, Optimization Score and other nonsense metrics that don’t help you keep your job as a marketing professional.
- Strategies for quickly & easily scaling ROI by expanding campaigns, ad groups, ads, and keywords
- Strategies for quickly identifying top performers and expanding them
- Optimizing automated bidding or manual bidding or combos to control CPC and CPA when Google fails to do this.
- Optimizing at every level of performance data: campaigns, ad groups, keywords, device, location, schedule, and more
- Microsoft Ads (Formerly Bing Ads) Training
- Learn the differences between the networks and how to successfully expand to Microsoft Ads Network (Bing.com, Yahoo.com, AOL.com, DuckDuckgo.com and more.)
- How to import properly (don’t use a weekly auto-import)
- What you can do in Microsoft Ads that you can’t do in Google Ads
- Optimizing inside Microsoft Ads based on THEIR data
- Targeting options and setups unique to Microsoft Ads
- Mastering Campaign Targeting Options
- Learn which targeting methods make the most sense for profitable ads for different industries, business types, budgets, and goals.
- Expert tactics for RLSA (Remarketing Lists for Search Ads)
- Proper setup/optimizing for DSA campaigns
- Advanced local campaign Targeting/Setup/Optimizing
- How to actually make broad match keywords profitable or when to avoid them
- Advanced Stuff for Advanced People
- For marketing professionals and ad agencies, this is the expert training for professionals with as much experience as us, but could always learn something new!
- How to fix automated bidding that IS NOT doing what it’s supposed to do (has no volume, very high cpcs, no conversions, bad ROAS, etc.)
- Complex optimizing for Device, Day, Hour, City, Country, State with or without manual bidding when needed
- Properly running test campaigns and primary campaigns correctly (for testing those broad keyword ideas that “may” work for top-of-funnel targeting for large budget accounts)
- Setup and optimizing LARGE budget accounts (targeting all stages of the funnel, micro-conversions, etc.)
- Optimizing, expanding, and finding new ideas for accounts you’ve been running for years
- Beginner Foundations
- If you have no experience, that’s ok! We have extra training for getting started with Google Ads.
- Intro to Google Ads, How to Setup Account
- Intro to Campaigns, Keywords, Ads, Ad Extensions, Negative Keywords and More
- Dashboard Walkthrough – How to Navigate Google Ads
- How to Monitor the Right Metrics and Ignore Useless Ones (How to Change the Columns Inside Google Ads)
- Basic Optimization for Beginners – campaigns, keywords, ads, a/b testing ads, ad groups, etc.
- Bonus Training
- Plenty of extra bonus to cover everything you need for PPC ad success! Get our agency’s best resources for running profitable campaigns quickly and easily.
- Expert Landing Page Training
- Advanced PPC Call Tracking Software (Not Inside Google Ads)
- Google Analytics Tracking and Setup
- Our Agency Tools – Expert Ads Framework & Cheat Sheet
- Our Agency Tools – Most Used Negative Keywords: Premade List
- Our Agency Tools – Top Cities and States Lists (For Negatives Keywords)
- Additional Training for Google Display Ads
- Our Display Ads Masterclass teaches expert strategies for expanding into the Google Display Network with maintaining profit and avoiding low-quality clicks and bad leads.
- Learn How PPC Ad Agencies Scale DISPLAY Profits Fast
- Display Ad Strategies for ROI & Removing Low Quality Website Clicks
- Best Strategies for Targeting Audiences, Content, and Winning Combos
- Advanced Remarketing Strategies – Go Beyond the Basic Setup
- Top, Middle, and Bottom of Funnel Display Targeting Secrets
- Beginner to Expert Level Display Ads Training
- Display Campaign Pre-Launch Checklist