Molly Pittman – Smart Paid Traffic

Smart Paid Traffic Introduction

Smart Paid Traffic
Molly Pittman created Smart Paid Traffic, a 12-week online course designed for media buyers who want to improve their skills in managing and optimising ads campaigns, particularly in light of iOS 14 and other variables that are changing the game. It’s a course that provides you with the most recent information on learning strategies, which greatly aids in the development of technology-driven businesses.

Molly Pittman is one of the most well-known media purchasing and digital marketing specialists in the world. Before starting her career online, she was a barista in Kentucky. She soon, however, made a complete 180 and started to enjoy lucrative professions in digital marketing.

Since then,Molly Pittman has overseen $100 million in advertising expenditures and helped thousands of marketers enhance their campaigns while also advancing their careers. She helped her become a vice president, grew her business four times, and established a nine-step transportation system.

In 2020,Molly Pittman started her career as a teacher after Ezra Firestone requested her to take on the role of CEO at Smart Marketer. With the help of thorough instructions and techniques, she trained over 1,000 students in Train My Traffic Person (TMTP), helping them succeed in the extremely difficult world of digital advertising on Facebook, which presents a new set of challenges.

Currently, seasoned and enthusiastic educator Molly Pittman helps marketers implement her tried-and-true traffic method in any market or business.

What included in Molly Pittman – Smart Paid Traffic

Course structure

• Revised Curriculum
• Updated to incorporate iOS 14 and other changes to the transport landscape, the content spans 25 sessions and more than 40 hours.
  50 VIDEO GUIDES
• Comprehensive implementation manuals to assist with campaign setup, deployment, and management.
• RESOURCE BOOKS
• Extra fill-in-the-blank tasks and templates to guide you through each subject (along with daily resources I utilise).
• OVER-SHALLOW ILLUSTRATIONS
• Examine the process in detail before attempting it on your own.
• RECORDED Q&A INTERESTS
• In my most recent semester, I responded to enquiries from students and provided feedback on their work.
• ACTION ITEMS EVERY WEEK
• To support your goal-achieving and accountability.
• YOU SELECT YOUR SCALE
• Since every media buyer is unique, you can fit this course around your hectic schedule thanks to Smart Paid Traffic.
• Course:
• You’ll discover Molly Pittman ‘s 9-step traffic technique over a 12-week period that will help you succeed with sponsored traffic regardless of platform updates or algorithm adjustments. combines recorded Q&A, strategy, and implementation every week to provide you with a clear route to success in your media buying endeavours!
  SESSION 1:
  FORMING A STRATEGY
  DETAILS OF THE MEETING
  STRATEGY SESSION LIVE
• How to Approach Media Buying
• Examine the E-commerce Traffic System Internally
• Examine the Non-E-Commerce Traffic System Internally
• Examine the Local Traffic System Internally
• Establish Your Business Objectives
• Pool of Resources
• AVAILABLE RESOURCES
• Worksheet for Planning Traffic Systems
  SESSION 2:
  CREATE THE OFFER:
  MEETING DETAILS
  LIVE STRATEGY SESSION
• Part 1 of the Formula Offered
• Offer Formula: Part 2
• How to Create a Lead Magnet That Converts Well: Part 1
• How to Create a Lead Magnet That Converts Well: Part Two
• Lead Magnet to Core Offer in Funnel Flowchart No. 1
• Mini Class Funnel in Funnel Flowchart #2
• Funnel Flowchart #3: Flowchart for Webinars
• Flowchart #4 for a Funnel: Lead Magnet to Low Cost Offer
• Lead Magnet to Sales Call in Funnel Flowchart #5.
• Flowchart #6 of the Funnel: Free Good or Service to Upsell
• Butter Chicken in Funnel Flowchart #7
• Presell Article in Funnel Flowchart #8
• % Off Store or Product in Funnel Flowchart #9
• Page of the Final Product: Part 1
• Page of the Final Product: Part 2
• Part One of the Mini Site
• Part 2 of the Mini Site
• Ecommerce Acquisition Funnel with High Conversions: Part 1
• The Ecommerce Acquisition Funnel with High Conversions: Part 2
  SESSION 3:
  DEFINING WHO AND WHY:
  SESSION DETAILS
  LIVE STRATEGY SESSION
• What You Should Know About Who Is More Product-Centric Than Market-Centric
• How Can My Avatar Be Found?
• Enter the Mind of Your Avatar
• Take a Sip
• Grid of Conversion
• Respond to These Enquiries
• Action Items Resources ↗ Customer Image
• Survey Questionnaire
• Client Overview
• Grid of Conversion
• Hook Survey
  SESSION 4:
  CAMPAIGN ASSET IDEAS:
  MEETING DETAILS
  LIVE STRATEGY MEETING
• Select the Copy Style.
• Ad Multiplier Step 1: Select Your Creative Approach
• Ad Multiplier Step 2
• Action Items
• Bonus: Tips for Writing Extended-Form Ad Copy
• Bonus: Learn copywriting techniques from Alex Cattoni
  SESSION 5:
  MEETING DETAILS
  SESSION LIVE STRATEGY MEETING
  My Update on the BOOM Objectives: Copywriting Formulas with Ezra and Tips from Molly
• High-Conversion Advertising
• Ezra’s Formulas for Facebook Video Ads
• BOOM Commercials featuring Boris
• Takeaways
• AVAILABLE RESOURCES
• Goals of the Research Project
  SESSION 6:
  MEETING DETAILS
  LIVE STRATEGY MEETING
• Goals of the Campaign
• How to Launch a Campaign for Conversion
• How to Launch a Campaign for Traffic
• How an ABO Campaign Is Set Up
• How a CBO Campaign Is Set Up
• Daily Budget vs. Lifetime Budget
• Viewer Insights
• Adaptable and Creative
• How to Locate Your Post ID
• How to Create a New Ad from an Old Organic Post or Ad
• Opinions such as
• Super Likes
• Advanced Likes How to Use the Ad System Planning Spreadsheet RESOURCES ⊕ Spreadsheets
  SESSION 7:
  MEETING DETAILS
  LIVE STRATEGY MEETING
• The Use of UTM Parameters: How and Why
• Overview of Advanced Google Analytics Utilise Customer Value Velocity to Scale More Wisely
• Overview of Facebook Events Manager
• Facebook Ads: A Case Study
• Google Analytics’ Manager Limits and Performance Analytics
• Overview of the Campaign Performance Monitoring System
• Completing the Performance Tracker for Campaigns
• Following iOS 15, Tracking Strategy
• [Deep] Configuring Google Analytics
• IDENTICAL
• Keeping an eye on the table
  SESSION 8:
  DETAILS OF THE MEETING
  DIRECT STRATEGY MEETING
• How to Look for Traffic in a Campaign (or System)
• View BOOM’s Facebook Advertising Account.
• View the Most Recent Releases from Smart Marketer
• Optimising on-site and using heatmaps
• Issues with BOOM Facebook Ads Account
• OUTCOMES
• Spreadsheet for the Traffic Plan
  SESSION 9:
  DETAILS OF THE MEETING
  TUTORIAL VIDEO
• CBO Recommended Procedures
• Using CBO to scale up and automated rules to scale
• Increase Ad Spend Fox to $100,000 per day.
  SESSION 10:
  DETAILS OF THE MEETING
  TUTORIAL VIDEO
• Dynamic product ads
  SESSION 11:
  DETAILS OF THE MEETING
  TUTORIAL VIDEO
• Youtube Retargeting with Tom Breeze
• Google Advertising with Mike Rhodes
• RESULTS
• Google Ads Audit Checklist
  SESSION 12
  DETAILS OF THE MEETING
  TUTORIAL VIDEO
• Freelance & Agency Work with James Schramko
• Aaron Bailey: Deciphering Facebook Conversions API
• An eight-step plan for social media with Laura Palladino
• Engage Laura Palladino to enhance your blog
• Nehal Kazim’s advertisement
• Get 10,000 people to register with Ryan McKenzie in under six months.
  

  Conclusion

  Anyone who is serious about learning how to manage and optimise purchased traffic online must take the “Smart Paid Traffic” course. You will gain all the knowledge necessary to adjust your advertising approach in reaction to disruptions caused by updates like iOS14 during a 12-week study and practice period. You may utilise this 9-step approach, which is used by Molly Pittman to assist her own companies get exceptional results with bought traffic, in your advertising efforts. This is your opportunity to develop your expertise, broaden your skill set, and spearhead more effective advertising initiatives.

  IMG Course: Download + “Molly Pittman – Smart Paid Traffic”. Buy Product on Website