What will you get
- What is BE and why does it matter for marketers?
- A – Analyse the decision-making context
- D – Drivers of behavior
- A – Choice architecture
- P – Perception of price and product
- T – Test and iterate
- Case studies
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You’ll get a step-by-step framework on how to apply 24 most powerful psychological principles into your ads, landing pages, emails, sales funnels and everything in between.
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