Mina Elias – PPC University

PPC University Introduction

Mina Elias – PPC University
Have you invested thousands of dollars in Amazon PPC advertising and yet not seen the desired outcomes? Are you annoyed by your campaign’s inability to be optimised, its ambiguous keywords, and its “evaporated” budget, all while being unable to calculate return on investment? While advertising expenses are always rising, conversion rates remain constant. Sometimes you don’t understand why your advertisements are “lost” in comparison to millions of those of your competitors.

Without a strategy, it feels like you are lost in a competition. If this is how you feel, you are not alone. Thousands of Amazon sellers share this worry. Few people, meanwhile, are aware of how to efficiently and sustainably optimise PPC ads to “reach customers” and turn them into paying customers. The Mina Elias Course at PPC University can help you escape this vicious cycle.

What is “PPC University”?

PPC University offers a comprehensive training on Amazon PPC advertising. Mina Elias, who has a million-dollar company on Amazon, is the instructor for the training. Using techniques including campaign administration, keyword research, bid optimisation, report analysis, and usage, this course will walk sellers through how to use and optimise Amazon PPC to market products.

With the support of the course’s fundamental to advanced information, students can maximise their advertising campaigns on the Amazon platform, boost sales, and cut advertising expenses.

Who is Mina Elias ?

Mina Elias is a specialist in Amazon PPC advertising and the creator of a multi-million dollar supplement brand on the Amazon marketplace. Prior to discovering success on Amazon, Mina was a novice seller who just knew about supplements. He began PPC advertising on Amazon when he was employed as a chemical engineer.

Through years of experimentation and hundreds of thousands of dollars in advertising, Mina Elias has developed effective tactics and procedures. The brand is now a very prosperous and long-lasting business thanks to these tactics and procedures.

In order to assist other sellers thrive on Amazon, Mina has dedicated herself to helping others in her own unique way. She has shared her expertise in Amazon PPC advertising and selling on Amazon on a variety of platforms, including YouTube, Facebook, and podcasts.

What included in “Mina Elias – PPC University”

Course Modules

• Chapter #1: Introduction to Amazon PPC.
• Learn how to leverage Amazon’s pay-per-click (PPC) advertising network to increase your consumer base and sales.
• The Goal of PPC – 7 minutes
• PPC Overview – 6 Minutes
• 0.5 – Campaign Manager Overview.mp4 – 21:00 minutes.
• 1 – General Strategy.flv – 9 minutes
• Chapter 2: Understanding Campaigns.
• Create and manage effective Amazon PPC campaigns that reach the appropriate customers and get results.
• General Strategy – 7 minutes
• How Buyer Psychology Affects PPC – 12 Mins
• Different Types of Ads on Amazon – 4 Mins
• Campaign Manager Overview – 15 minutes.
• Creating a Campaign in 7 Minutes
• Campaign Naming Convention – 5 Minutes
• Campaign Bidding Strategies – 4 Minutes
• Auto Campaigns – Six Minutes
• Manual Keyword campaigns – 8 minutes.
• Exact Campaigns – 7 minutes
• Broad Campaign – 7 Minutes
• Phrase Campaigns- 5 Minutes
• Product Targeting Campaign – 6 Minutes
• Category Targeting Campaign – 6 Minutes
• Chapter 3: Targeting and Match Types.
• Select the appropriate targeting parameters and match types to ensure that your ads are seen by the individuals most likely to purchase from you.
• Product Targeting Based on Auto – 11 Minutes
• Product Targeting Based on Amazon Suggestions – 6 Minutes
• Product Targeting Based on Who is Targeting Us – 4 minutes.
• Product Targeting Based on Adjacent Categories – 10 Minutes
• Product Targeting Based on Competitors – 14 Minutes
• Brand campaigns – 5 minutes.
• Brand Protection Campaigns (13 Mins)
• Chapter 4: Research and Product Ranking.
• Understand how Amazon’s product ranking system works and utilize that information to boost your product’s visibility.
• Topics covered include Helium 10 keyword research (10 minutes), the importance of launching new campaigns (6 minutes), PPC launch strategy (8 minutes), using PPC to upsell (4 minutes), and ranking (5 minutes).
• Tracking organic ranking takes 4 minutes while influencing it through PPC takes 15 minutes.
• Chapter 5
• Reporting and Optimisation.
• Monitor your performance and make changes to your campaigns to maximize your return on investment (ROI).
• Search Term Report Explained – 8 Minutes
• Adding negatives from STR takes 7 minutes, whereas launching profitable search terms takes 5 minutes.
• Negative Keywords – 9 Minutes
• How to Handle Bleeders – 6 Minutes
• Optimizing Bids in Campaign Manager – 9 minutes.
• Explaining bulk sheets takes 17 minutes, while optimizing parameters takes 7 minutes, and optimizing bulk sheets takes 20 minutes.
• Main Sales Drivers – 13 Minutes
• Time: 17 minutes for advertised product reports, 14 minutes for placement reports, 4 minutes for placement optimization, 6 minutes for continuous improvement, and 6 minutes for refreshing bids after listing optimization.
• Weekly Optimisation Process – 8 minutes.
• Chapter 6
• Analytics and Data Interpretation.
• Use Amazon data to better understand your customers and make marketing decisions.
• Calculating Cost Per Conversion – 10 Minutes
• Calculate ACOS and TACOS in 8 minutes, then track sessions and unit session percentages in 6 minutes.
• Building an Analytics Tracker – 20 Minutes
• Different Scenarios in Analytics – 20 Minutes
• Chapter 7
• Learn how to use a demand-side platform (DSP) to automate Amazon PPC campaigns and optimize your advertising budget.
• What is the Amazon DSP? – 1 Min
• DSP Creatives – 2 minutes
• Creatives – La Pura – 14 minutes.
• LaPura Attaching Creatives – 5 minutes.
• Dynamic Creative Creation Part 1 (Standard Desktop) – 10 Mins
• Dynamic Creative Creation Part 2 (AAp_O&O) – 6 Minutes
• DSP Line items – 2 minutes.
• Laura – Line Item Creation: 15 Minutes
• DSP Orders – 3 Minutes
• LaPura Creating an order – 6 minutes
• DSP Audiences – 3 minutes
• Audiences La Pura – 3 Minutes
• Audience Creation – 6 Minutes
• DSP Supply Sources – 2 Minutes
• LaPura Create Advertiser – 4 minutes.
  

  What can you expect from the course?

• Getting the Hang of Campaign Manager: Become the manager of the campaign. Campaign Manager and the technical aspects of the Amazon advertising platform will be taught to you. This will assist you in developing and overseeing successful PPC campaigns.
• Recognise the many kinds of campaigns and their structures: You will learn how to design an advertising campaign, distinguish between the various kinds of campaigns, and select the best approach for the objectives of your business.
• Strategies for campaign execution: Learn how to run PPC campaigns using both simple and sophisticated tactics, and determine which campaigns are best for your present objectives.
• Track and keep an eye on the campaign’s success: In order to scale your campaigns, you will learn how to properly monitor them and spot “red” (warning) and “green” (positive) signals.
• Optimise your campaigns to boost profits: To increase revenue and raise product rankings on Amazon, you’ll discover comprehensive bid optimisation formulae and tactics.
• PPC advertising is constantly getting better: The course gives you the basic skills you need to enhance your advertising efforts, adapt to the ongoing changes on Amazon’s platform, and follow the newest trends.
  

  FAQs

• 1. Is this course suitable for beginners?
  Yes, it teaches you how to design and optimise PPC, covering everything from the fundamentals to the more complex.
• 2. How will the course help you optimise your PPC campaign?
  Here, you will learn how to analyse reports like Search Term Reports, Placement Reports, Keyword optimisation, etc.
• 3. Is it something I can use right away?
  Yes, the course walks you through campaign strategies and enables you to act right away by optimising and providing immediate results.

  Conclusion

  Mina Elias- The PPC University course gives you a foundational to advanced understanding of Amazon PPC advertising optimisation tactics and strategies. You will learn how to design, monitor, and improve successful campaigns from Mina Elias’ real-world experience, which will help you save money on advertising and boost sales. Enrol in the PPC University course right now to begin optimising your advertising campaigns and achieving long-term success on Amazon.
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