Maxwell Finn – TikTok Ads Masterclass

Features

• PRELAUNCH
• -Why I am so bullish on it.
• -Initial results, how long we’ve been on it, etc.
• -Why marketers should start diversifying their spend onto it ASAP.
• -Understanding how users are using the platform and what makes it so different from other apps.
• CREATIVE
• -Breaking down our audience and creative testing process.
• -How we are using their ACO feature to rapidly test creative.
• -How to do research on the app to identify hot trends, hashtags, sounds, filters and more to incorporate.
• -Handling rapid creative fatigue and becoming a creative testing machine.
• -How to leverage the power of influencers with Spark Ads.
• SCALING
• -Our process for scaling up the budget profitably with proven winning creatives and audiences.
• -Switching from lowest cost to cost cap bidding to control CPA.
• -Having steady stream of new creative being tested to combat rapid fatigue.