Feature of Masterclass – Bob Iger Teaches Business Strategy & Leadership
Lesson Plan
- Introduction
- Using Your Time Effectively
- Focus, Strategy & Priorities
- Taking Giant Swings: Pixar Acquisition Case Study
- The Art of Negotiation
- Creating Brand Value
- Expanding Your Brand: Marvel Acquisition Case Study
- Anticipating What Consumers Want
- The Importance of Risk-Taking
- Navigating Complex Deals: 21st Century Fox Case Study
- Managing Industry Disruption: Disney Plus Case Study
- Tenets for Success
- Conclusion