Lawrence Bernstein – Bug Out Bag Of Winning Ads 2.0

Features

• Pitching “Private Portfolio Groups” at $1,950 a Year Need some inspiration for high ticket offers that SELL? Look no further than this brilliant piece from one of the best in the biz.
• Secrets of a 30-year direct mail control that NEVER fatigues … and one of the best sales letter openers of all time.
• The BANNED Advertising Secret How to (almost) FORCE readership for any ad… without the clickbait baggage.
• $1.50 “stealth” envelope vs. $27 FedEx? Selling High Ticket and the $3,000 “Weekend Profits” package.
• MEASLY Million a Year in Mail Order… Or a Supplements Brand Selling for HUNDREDS of Millions? (The 3 MAGIC Keys)
• Story Selling THRILLER from €1.54 BILLION Fundraiser… This story selling SMASH hit continues its conquest of mailboxes all over parts East… and West.
• Boiler Room on Paper… “Pandemic creates potential stock boom of the decade.” This newspaper mailing is the epitome of Marshall McLuhan’s maxim, “the medium is the message”
• UNWOKE Ad Triumph… How Ogilvy & Shell Oil SILENCED Greta Thunberg… 24 Years Before She Was Born
• 55 Trillion Emails NEVER Opened. Hundreds of MAGIC Subject Lines for rocking response in 2020 and beyond.
• SMASHING Objections Your Prospects Don’t Even Know They Have… Yet! (Investment Ad Masterpiece from the COPY OGRE)
• Shameless Swipers and the Most Knocked Off Diet Copy in History Run an ad like this today only if ORANGE is your favorite color. Prison orange.
• Jay A’s Amazing 2-Page AD-VENTURE in USA Today When Jay needed a crash course on today’s winning direct response for a family member… it wouldn’t stun you to know who he called.
• The Keepers of the Kingdoms & Selling Luxury Real Estate Here’s a lesson or two in selling high end real estate… from David Ogilvy’s son!
• Case Studies in CATASTROPHE (When the FTC Comes a Knockin’) No point in making a fortune if you’ve got to later trade it in for an “orange jumper.”
• A STUPID Mistake That Cost an Advertiser $300,000… by the New York Attorney General
• Open. Read. Destroy A subject line that took names and kicked backside… most of 2020.
• “Magic Charts” that CHURN Out Response and Killer Controls Why do some direct mail controls mail strong for years, while others conk out after six months?
• A TREASURY of Language Learning Copywriting Classics
• Ad Lessons from the LARGEST Book Publishing Enterprise EVER in Existence (224-page “Dirty Dossier”)
• FABULOUS Fascination Ringing the Register… 9 YEARS and Counting!
• Renegade Rabbi’s $1.5 Billion Fabulous Fundraising
• MAGIC Headline Sold 2.6 MILLION Books PLUS How to Burn a List of 175,000 Paying Subscribers
• Billion Dollar TIDAL WAVE… of Anti-Aging Advertising Secrets
• Lawrence’s Lessons On LIFETIME Offers (DON’T do it.)
• Thank You Mister President… For This Great Copywriting Lead
• Winter Winner 2019 Mailbox Gladiatorial Games
• Mom’s AMAZING Pineapple Weight Loss Pitch (Mailing 10 Years and Counting)
• 20 Year BLOCKBUSTER Headline in Foreign Language Learning
• The Copywriter Whose Clients Bought Him A Mansion He was the mid 1980s diet kingpin — who became a jailbird — who became the world’s greatest “off the page” beauty copywriter.
• Killer 2020 Supplements Control… and the A.B.A School of Advertising
• How Gene Schwartz Got a $536,970 Ad Insertion… for FREE
• How to turn a BORING financial bookalog into cloak and dagger murder mystery. If anyone ever tells you financial advertising is boring, show them this bookalog. “Story selling” MAGIC!
• Biz-Op Letter VACUUMS Up $480,000 in ‘Small Checks’ in an Afternoon
• Ad written on car hood (in 15 minutes) brought in $140 million in a year. Run an ad like this today only if ORANGE is the preferred color in your wardrobe!
• The Great Depression of 2020 Here’s a direct mail winner from the world of “crisis copywriting.” Alarming predictions from the world of “junque mail” from the second half of 2020.
• “H-Bomb on Paper” response booster. Looking for NEW response boosting ideas for your ads? This one’s got the POWER of an H-Bomb.