Gemma Bonham-Carter – The Passive Project

A methodical sales funnel is essential if you want to create a successful online business that generates a steady revenue stream, even semi-passive income. Gemma Bonham-Carter equips students with cutting-edge techniques to move from irregular course starts to a more stable and reliable business plan. Rather than merely having sales appear at random every month, she offers students a more sophisticated technique. It teaches you how to generate extra semi-passive income using tactics beyond straightforward direct launches.

Who is Gemma Bonham Carter?

Gemma Bonham-Carter is a renowned authority on developing virtual courses and assisting business owners in becoming prosperous in this domain. She turned her blog, which began as a course in 2017, into a multimillion dollar enterprise. Gemma is well-known for her podcast appearances and articles on Inc. and Entrepreneur, and she has worked with over 10,000 students. These days, Gemma uses her unique approach to assist business owners in developing and launching their digital courses. Through the courses she creates and distributes, she imparts her expertise so that anyone wishing to create online courses can do so with success.

What is The Passive Project?

For entrepreneurs who have already developed their courses to scale and grow, there is an advanced course called The Passive Project. In other words, as we progress, the curriculum will show you how to set up an automated sales and marketing system so that you continue to receive courses.

What do you get?

This curriculum is designed for seasoned course creators who want to develop a sustainable sales structure, increase their revenue to six figures and beyond, and enrol students in their offerings more frequently.
Gemma conducts monthly CEO coaching calls during which she presents a workshop on a trending topic and allots time for questions.
Bring your questions and get Melissa Litchfield, our Paid Ads Specialist, to focus on your business with her conversion-focused eyes on your monthly Q&A coaching calls.

Plan or debrief a launch with launch expert Chelsea Wallace at our quarterly launch clinics.

Weekly Comments and Help in our Facebook Group for Students Only

Our Series of Guest Experts We invite leading experts from several sectors in digital marketing to share their experience and perspectives every quarter.

• COURSE 1:The Evergreen Experience Create a customised, perpetual sales “machine” that operates itself. Instead of using forceful sales techniques, establish an environment where your new prospects are motivated to sign up for your course and feel seen. This 21-day primary evergreen funnel will become the main source of leads for your business and sell your course around the clock. You’ll discover how to interpret the data so that, as your company develops, you can simply adjust your funnel over time. Regardless of the size of your company, receiving sales alerts while on vacation NEVER gets old.
• COURSE 2:
  Everlasting Funnel Once you’ve built your primary evergreen funnel (as you will in Course #1), you’ll still want to generate revenue beyond that 21-day window. Long-term email marketing can help with this! However, newsletters don’t necessarily have to be sent out in real time. With The Forever Funnel, you’ll discover a tactic that not even one expert is mentioning and create an email funnel that will run for six, nine, or twelve months, automating even more sales over an extended period of time so you can offer your audience a variety of “pathways to purchase”. As a bonus, we’ll walk you through the process of selling downsells, upsells, and other offerings without becoming involved.
• COURSE 3:
  Start up UniversityAlthough Evergreen is fantastic (and you could stop there!), we’ve found that combining it with live releases maximises income potential. A few live promotions each year generate buzz, awareness, breathe new life into your course, and result in a delightful boost in purchases right there on your Stripe dashboard. We’re transferring our launch playbook and plug-and-play Launch Campaigns within Launch University. When you feel like it, use these to run chill launches (no, you don’t have to turn off the evergreen while you’re at it!).
• BONUS:
  The Audience AcceleratorOnce your chill launches and evergreen system are set up, it’s time to add more fuel to the fire by accelerating lead growth. Every quarter, you will go into the Audience Accelerator and choose a “Lead Gen Sprint” to work on. A range of paid and organic marketing techniques are included in these sprints to assist you in successfully expanding your audience.
• The way it functions is as follows:No. 1
  A thorough curriculum comprising video courses, templates, and tools is provided by The Passive Project. You may use it to create your evergreen ecosystem, manage launches, expand your audience, and optimise your business processes.
  No. 02The Phone CallsYou will participate in a live group conversation with Gemma once a month, during which she will answer questions from students and offer fresh perspectives as well as behind-the-scenes looks at her business. You will have access to live calls with members of our Coaching Team in addition to Gemma’s calls for extra guidance and support.

  NO. 03
  The Community

  The Passive Project extends an invitation to join a vibrant, active community of like-minded business owners beyond just providing a training. Are you familiar with the proverb, “Your network is your net worth”? You’re broadening your professional network by joining us. We will assist you in collaborating on joint projects, exchanging visibility possibilities, and more. This is more than simply a bunch of driven colleagues; it’s your potential partners, your sounding board, and your doorway to fresh prospects.

FAQs

• • Which evergreen funnel kind do you instruct?
    Most individuals believe that phoney urgency and a thousand countdown timers are necessary for evergreen funnels. That’s not what The Passive Project does. We advise using webinars and email-based funnels for our 21-day main evergreen funnel. With this model, we have hundreds of satisfied customer testimonials. But we also teach you how to replace the webinar with a private podcast or video series. The content itself and how to create a sales experience that successfully leverages internal drive, external urgency, and a personalised experience for your audience are the most crucial aspects of a funnel, not the manner in which the content is given. We build a second funnel, known as the “Forever Funnel,” on top of your initial evergreen funnel.
  • What distinguishes an everlasting funnel from an evergreen funnel?
    Three tactics are combined in our teaching to help you expand your online course business:1) an evergreen main funnel2) An endless funnel, as well as3) Live debuts. Because it is effective, we refer to it as the Triple Threat. The main funnel that you immediately direct leads into is the principal evergreen funnel, which lasts for about 21 days. You can create the Forever funnel thereafter, which can last for three to twelve months. It’s a longer-term funnel that provides your leads with fresh and varied “pathways to purchase”. When you combine the two, you provide your subscribers more opportunities to sign up at a convenient moment.
  • Does using advertisements make this work?
    
    Not always! It is always advised that you begin by creating your funnel and testing it with warm, natural traffic. This includes your visibility opportunities, social media, and any other methods you use to expand your audience. We advise running advertising for your funnel once you’ve determined how well it converts so you can accelerate growth. We have a powerful advertising curriculum inside The Passive Project. On a live Q&A call, ourst, Melissa Litchfield, owner of Litchfield Media, can respond to your monthly enquiries.

Conclusion

For seasoned course designers looking to grow their business, The Passive Project offers a complete solution. It provides you with the assurance you need to build your company and keep up consistent growth in a cutthroat industry. You are making an investment in your long-term prosperity when you join The Passive Project.