Bretty Curry (Smart Marketer) – Smart Google Traffic

Features of Bretty Curry (Smart Marketer) – Smart Google Traffic

What You Get:

1. Unlock the world’s largest traffic source with Google & YouTube ads.
2. Use the incredible power and reach of Google to grow any ecommerce business with:
3. Omni-channel ad campaigns that span 97% of the internet
4. YouTube ad formulas our students used to scale to 70 million views
5. A diversified traffic strategy that protects your brand
6. Thinking of experimenting with Google Ads? Wondering if Google ads are worth the money?
7. The average Facebook user spends 30–40 minutes a day on the social platform — but that same person spends an average of 155 minutes every day surfing the web or scrolling through other social websites.
8. So while Facebook is our primary advertising channel, and the one we recommend media buyers start with the most…
9. As your business grows, you want to scale across all of the places your customers spend their time.
10. To do this, you need to start thinking about an omni-channel traffic strategy.
11. Grow any ecommerce business with incredible power and reach of Google Ads. You’ll learn how to create omni-channel ad campaigns for Google Search, Display Network, Google Search, Shopping and YouTube.
12. Master the Google Display Network
13. with Brett Curry, the CEO and Founder of a top Google ad agency.
14. Google Search Ads
15. Strengthen any ads strategy with Google Search to create powerful retargeting campaigns and increase visibility.
16. Google Shopping Ads
17. Build high-ROI Google Shopping funnels and product feeds to generate easy sales for ecommerce brands.
18. YouTube Video Ads
19. This course includes a 6-hour YouTube Masterclass packed with creative templates and campaign blueprints to unlock YouTube for any business.
20. Diversify any traffic system
21. and become one of the few full-stack media buyers in the game who can scale ad campaigns beyond Facebook to Google and YouTube!
22. Course Curriculum
23. Smart Google Traffic includes 11 training modules with over 75 easy-to-follow tutorial videos and a YouTube Masterclass taught by Google Premier Partner Brett Curry.
24. In this on-demand Smart Course, you’ll learn how to build a diversified traffic system for any ecommerce business using Google Search, Display Network, Shopping, and YouTube ads.
25. SESSION 1
26. Setting Up Shop & Building Your Ad Accounts
27. MODULE DETAILS
28. “Why Google Ads?” & Building the Proper Framework
29. Shopping Funnels
30. Fueled by Data & Insights
31. Google Analytics Setup & Enabling Remarketing Lists
32. Building Remarketing Lists, Setting Goals & Understanding Attribution
33. Connecting AdWords & Google Analytics
34. Setting UP Google Merchant Center
35. YouTube Channel Setup
36. SESSION 2
37. The Google Display Network: Art, Science & Structure
38. MODULE DETAILS
39. Display Remarketing Setup
40. The Abandoned Cart Remarketing Sequence
41. The Top 4 Remarketing Campaigns You’ll Need
42. Display Remarketing Bidding Strategies
43. 4 Steps to Killer Display Ads
44. Campaign Creation & Responsive Ads
45. Measure Success on GDN
46. SESSION 3
47. Brand Search With Google Ads
48. MODULE DETAILS
49. “Why Branded Search Campaigns?”
50. Google Ads Account & Campaign Structure
51. Keyword Research & Match Types
52. Creating Great Search Ads
53. Search Ad Campaign Creation
54. Audience Targeting
55. SESSION 4
56. Google Shopping Campaigns
57. MODULE DETAILS
58. Google Shopping Overview
59. Product Feed Tips: Part 1
60. Product Feed Tips: Part 2
61. Google Merchant Center & Feed Diagnostics
62. Google Shopping Campaign Creation
63. Google Shopping RLSA Campaign Creation
64. Measuring Success with Google Shopping
65. SESSION 5
66. YouTube Remarketing Ads
67. MODULE DETAILS
68. Intro to YouTube Advertising
69. YouTube TrueView Ads
70. Creating Killer Video Ads
71. YouTube Top Audiences
72. Creating YouTube Remarketing Campaigns
73. Measuring Success with YouTube
74. SESSION 6
75. Foundation & Structure For Success
76. MODULE DETAILS
77. Understanding TrueView Ads
78. Conversion Paths & Shopping Funnels
79. Attribution Models & Cross Channel Issues
80. Setting Up Your Google Ads Account
81. Google Ads Custom Columns
82. Build Video Viewers Lists
83. SESSION 7
84. Crafting The Perfect YouTube Ads
85. MODULE DETAILS
86. 7 Tips for Killer YouTube Ads
87. What, Who, How
88. Testimonial Sandwich
89. Story Principles
90. The Story & The Glory
91. The Pitchman Demo
92. 7 Conversion Killers
93. 7 Resources
94. SESSION 8
95. Audience Targeting
96. MODULE DETAILS
97. In-Market Audiences
98. Custom Intent Audiences
99. Affinity Audiences
100. Custom Affinity Audiences
101. Life Events
102. Keyword Targeting & Placements
103. “And” Targeting vs. “Or” Targeting
104. SESSION 9
105. Bids & Budgets
106. MODULE DETAILS
107. In-Market Campaign
108. Creating Your First Ad
109. Custom Intent Campaign
110. Affinity Campaign
111. SESSION 10
112. Campaign Management & Optimization
113. MODULE DETAILS
114. Custom Intent Clarification
115. Keyword Campaign
116. Placement Campaigns
117. Frequency Caps
118. How the Bidder Works
119. Optimization Basics
120. Key Metrics to Measure
121. Keys to Growth: New Videos & Audiences
122. Watch Audience Insights
123. SESSION 11
124. Completing Your YouTube Funnel
125. MODULE DETAILS
126. Video Viewer Audiences
127. Video Viewer Campaign
128. Remarketing Campaigns:Trueview for Shopping
129. Target Video Viewers inSearch & Shopping
130. Encourage Repeat Purchases