Andrew Foxwell – Ad Buyers Bundle

Features of Andrew Foxwell – Ad Buyers Bundle

What You Get:

1. Optimizing and Auditing With Confidence and Clarity
2. This course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in a post-iOS14 era. It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.
3. Course Outline & Class Takeaways
4. Defining optimization and auditing
5. How to know when to audit an account and when to optimize
6. Common issues and misconceptions
7. Recent changes in optimizations and auditing (iOS14.5)
8. How advertising post-iOS14 is different from pre-iOS14
9. Planning and strategizing the optimization process the right way
10. Daily, weekly, and monthly optimization
11. Which metrics to look at when optimizing
12. Optimizing through creative, audiences, bidding, and placements
13. Tools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account audits
14. Step-by-step guides and checklists for accurately optimizing and auditing
15. Setting attainable goals and expectations
16. Course Also Includes
17. Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.
18. Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.
19. Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising Changelog
20. Tried and True Testing
21. In this course, we explain how to set up successful tests within Facebook and Instagram ads, giving practical advice as it relates to testing, including creative, placement, audiences, bidding, and more. All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.
22. Topics Covered
23. Why testing is important
24. Types of testing
25. Determining testing success and meaningful metrics
26. Statistical significance
27. Post-testing, determining findings, and communication
28. Class Lessons & Take-Aways
29. How to think about, strategize, and implement creative, audience, bid, and placement tests (with concrete examples of successful tests) within the Facebook & Instagram Ads Manager
30. What aspects of an ad can be tested, how to test each one, and how to determine which test is best for what you’re trying to do
31. What to focus on when testing different parts of an ad
32. How to determine statistical significance of one test versus another
33. What to do post-testing, how to determine winner(s), and how to communicate test findings to clients or colleagues.