Andrew Foxwell – AAA Program: Assessment, Action, Ascension

Features of Andrew Foxwell – AAA Program: Assessment, Action, Ascension

What You Get:

1. Phase One: Assessment
2. Phase 1: The Customer Assessment
3. Phase 1: Reporting Overview
4. Phase 1: Understanding The difference between Hard and Soft Metrics
5. Phase 1: Reporting Discussion Between Pros
6. Phase 1: Google Data Studio Supermetrics Reporting
7. Resources: Basic Financial Literacy for Clients
8. Resources: Reporting Worksheet Template One
9. Resources: Reporting Worksheet Template Two
10. Resources: Founders Membership Preview: Optimization Walkthrough
11. Resources For Beginners: How to Optimize Accounts Right Now
12. Resources: MER vs aMER Worksheet
13. Resources: Advanced Deep Audit of a Meta Account
14. Phase Two: Action
15. Phase 2: Full Funnel Set-up and Targeting Research
16. Phase 2: Placement Considerations and Technical Notes
17. Phase 2: How One Agency Thinks About Optimization
18. Resources: How to set a cost cap bid properly
19. Resources: Landing Page Inspiration
20. Resources: Website Teardowns and Audits with Kurt Elster (Interview)
21. Resources: 17 Quick Wins to Improve Your DTC Landing Page
22. Phase Three: Creative
23. Phase 3: Building and Sourcing Creative
24. Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review
25. Phase 3: Creative Testing, Analysis and Scaling
26. Phase 3: Creative Reporting
27. Resources: How To Set Up A Creative Testing Structure
28. Resources: How To Get Influencers for UGC, A Playbook (Interview)
29. Resources: Mini-Masterclass: Why Humans Buy Anything
30. Resources: Creative Testing & Analysis Map
31. Resources: TikTok Spark Ads Instructions for Creators
32. Resources: TikTok Ads Best Practices 2022
33. Resources: TikTok Ads Safe Zone Template
34. Resources: IG Reels Ads Safe Zone Template
35. Resources: IG Stories Ads Safe Zone Template
36. Phase Four: Diversification
37. Phase 4: A beginners guide to TikTok Ads with Brad Klein
38. Phase 4: Google Performance Max and YouTube Ads
39. Phase 4: Email and SMS Basics
40. Resources: Google: Affinity Audiences for Brand Advertisers
41. Resources: TikTok Ads – Best Practices
42. Resources: TikTok Ads Mastery and Tips, with Cody Plofker
43. Resources: Google Ads Deep Account Audit – Live Walkthrough
44. Resources: Performance Max Resources
45. Phase Five: Tech Checks
46. Phase 5: Pixel Check-up
47. Phase 5: Understanding Aggregated Event Measurement (AEM)
48. Phase 5: Conversion API (CAPI) Check Up
49. Phase 5: Catalog Set-up.mp4
50. Resources: Meta Outage Notifications – Slack RSS Feed