Feature of Alex Glenn – How To Launch an Agency-Focused Partner Program
Course Curriculum
Understanding Agency Partnerships
- What Types of Software ‘Need’ a Partner Program (Jay McBain, Forrester Research) (17:36)
- What Your Team Needs To Know About Agency Owner (Clodagh Higgins, Former Agency Growth Team Lead at HubSpot) (42:12)
- What Agencies Need From Software Partners (Alex Bass, CEO of CyberBytes) (23:46)
Planning Your Partner Program
- Partner Program Viability and Strategy (Joseph Fung, CEO of Kiite.ai) (21:45)
- What to Consider When Planning a Scalable Channel Program (Lee Gladish) (41:23)
- Creating Your Partner Program Backlog (Lisa Lawson of LPL Consulting) (22:45)
- Budget and KPIs for your Agency Partner Program w/ Greg Greenberger
Setting Up Your Partner Program
- Agency Partner Incentives (Lisa Lawson & Alex Glenn) (31:12)
- Choosing a PRM or Tracking Setup (Sunir Shah, CEO of AppBind) (21:32)
- How a Partner Directory Converts Site Traffic – Seventh Sense Founder Mike Donnelly (28:48)
- How Partner Teams can Attribute Referrals in TCMA and Channel Programs (15:51)
- Example Documents to Review
White Labeling
- Operations and Learnings from a Fully-White Labeled Solution (Matt of GazellaWifi) (43:41)
- Creating The Best Product For Agency Resellers (Founders of HighLevel) (30:04)